First Brexit robbed our Toblerones and now it’s taking the biscuit by removing 7 – yes count them – 7 biscuits from a packet of 400g McVitie’s Digestives.
— Merryn Somerset Webb (@MerrynSW) January 19, 2018
Pladis (owner of McVitie’s) tolds the Evening Standard : “The rising cost of ingredients and changes in the exchange rates means it has become more expensive to bake our products. We are making changes in response to changing market conditions and the increased cost of ingredients.”
Seven digestive biscuits, pictured earlier.
Reaction from British biscuit fans was swift and brutal:
“Crumbs!” writes @Arfurphuqsake over on Twitter.